We are dedicated to transforming Seoul into a global leader in fashion and beauty by harnessing the potential of Dongdaemun Design Plaza (DDP). We blend tradition with cutting-edge technology, fostering a vibrant ecosystem where innovation and creativity thrive.
Seoul Beauty & Fashion Lounge ‘B the B’ represents the epitome of Seoul's beauty industry, designed as a hub for experiencing the latest in Seoul-type beauty products and technologies.
Showcases the future of fashion in Seoul, blending cutting-edge technology and design to create a dynamic space for innovation and global influence.
Empowers Seoul's urban manufacturers, elevating their competitiveness and global reach through customized innovation and collaborative networks.
contact: 02-2657-0000
Address: (04566) 143, Euljiro 7-ga, Jung-gu, Seoul
contact: +82-2-6417-3702
Address: (04798) 9, Achasan-ro 17-gil, Seongdong-gu, Seoul
contact: +82-2-6951-2358
Address: (04566) 143, Euljiro 7-ga, Jung-gu, Seoul